Self-Publishing – A Rat Race

The trouble with the rat race is that even if you win, you’re still a rat. (Lily Tomlin)

Self-publishing seems like a cozy thing to do. You are free to choose any topic, free to write any way you like, free to set your own schedule … in short: a fantastic opportunity to express oneself and to share your ideas with the world. But as with anything on God’s green Earth, you gotta read the small print. There’s a good chance that self-publishing sucks you into a rat race filled with uncertainty, stress, anger and sleepless nights.

You chase the Amazon ranks like an addict chasing the drug that will bring his doom. You rush to finish the next book before the previous one drops out of Amazon’s “new releases” list. You are downright angry at an invisible algorithm that doesn’t make your book appear in the “also bought” list. You spend hours and hours of searching new ways to be seen and spend hours and hours frustrated when you can’t achieve the visibility you desire. You are happy about the sudden rise in sales and wonder obsessively about the following drop. You feel fantastic about the praise and are devasted for days about a bad review. If you get sucked in, there’s little left of the original idea: express oneself and share the ideas.

Any book takes a lot of work. The actual writing and researching, the creative process, is only a part of it. Thorough editing takes patience and time. You have to proof-read your book until you can’t stand the sight of it. This is the only way of making it error-free if you don’t intent to hire an editor. You have to format the whole thing for Kindle properly, including making it pass the EPUB validation (which will most likely cause you to scream at your innocent computer screen on more than one occasion), make the right book cover and write a catchy blurb. Then comes the worst part: marketing. Like a desperate and lonely vacuum cleaner salesman you go from virtual door to virtual door, begging for attention and feeling dirty all along. All for this little gain in visibility and rank, the self-published author’s cocaine. Then come the rollercoaster sales and reviews. If you kept your cool up to now, this will get to you. It’s amazing how much a negative review can hurt. But it’s just part of the job.

The rat race is on and you are rat #2,534,287 trying to find your edge. Remember the original idea? The expressing and sharing thing? Rat #2,534,287 doesn’t, all it wants to do is chase ranks.

I’m not making a case against self-publishing. I’m making a case for remembering why you do it or want to do it. The original idea that made writing your first book a joy. The first book! Just pure creative process. No thought wasted on ranks, promos, new releases, also boughts, pricing, … That’s how it should be. And that’s why I’m taking a break from publishing, to get back to this state of mind. I want to be me, not rat #2,534,287.

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