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Five Biggest Mistakes In E-Book Publishing

Are you thinking about publishing an e-book? If yes, then know that you are entering a highly competetive market. Publishing a book has never been easier and accordingly, many new authors have joined in. To have a chance at being read, you need to make sure to avoid common mistakes.

1. Lack of Writing Experience

Almost everybody can read and write, it’s a skill we learn from an early age on. But writing is not the same as writing well. It takes a lot of practice to write articles or books that make a good read. So before you start that novel, grow a blog and gain experience. This provides a chance to see what works and what doesn’t. And the improvement will become noticeable after just a few weeks and months. As a plus, the blog you grew can serve as a marketing platform once your e-book is finished. In such a competitive market, this can be a big advantage.

2. Writing for Quick Cash

Writing for quick and easy cash is a really bad idea. This might have worked for a short while when the e-books were new and fresh, but this time is long gone. Just browse any indie author forum for proof. The market is saturated. If your first e-book brings in 30 $ a month or so, you can call yourself lucky. If it’s more, even better, but don’t expect it. Writing and selling e-book is not a get-rich-quick scheme. It’s tough work with a very low ROI. If you do it for the money, you’re in for a disappointment. Do it out of passion.

3. Lack of Editing

If you spend three weeks writing a book, expect to spend another three weeks on fine-tuning and proof-reading. To find the mistakes in the text, you have to go over it again and again until you can’t stand your book anymore. You’ll be amazed that seemingly obvious mistakes (the same words twice, for for example) can be overlooked several times. And no spell checker will find that. Tedious editing is just part of writing and if you try to skip that, you will end up with many deserved one-star reviews.

4. No or Ineffective Marketing

With 2.5 million e-books on Amazon, many of high quality, getting noticed is tough. Without any marketing, your sales will most likely just disappear in an exponential fashion over time. The common marketing means for indie authors are: growing a blog, establishing a facebook fan page, joining facebook groups and interacting, becoming active on twitter, joining goodreads and doing giveaways, free promos via KDP Select, banner and other paid ads (notably on BookBub – as expensive as it is effective), and and and … So you’re far from done with just writing, editing and publishing. You should set aside half an hour a day or so for marketing. And always make sure to market to the right people.

5. Stopping After The First Book

Publishing the first e-book can be a quite sobering experience. You just slaved for weeks or even months over your book and your stats hardly move. Was it all worth it? If you did it out of passion, then yes, certainly. But of course you want to be read and so you feel the frustration coming in. The worst thing you could do is to stop there. Usually sales will pick up after the third or fourth book. So keep publishing and results will come in.

Quantitative Analysis of Top 60 Kindle Romance Novels

I did a quantitative analysis of the current Top 60 Kindle Romance ebooks. Here are the results. First I’ll take a look at all price related data and conclusions.

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  • Price over rank:

pricerank

There seems to be no relation between price and rank. A linear fit confirmed this. The average price was 3.70 $ with a standard deviation of 2.70 $.

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  • Price frequency count:

pricescount

(Note that prices have been rounded up) About one third of all romance novels in the top 60 are offered for 1 $. Roughly another third for 3 $ or 4 $.

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  • Price per 100 pages over rank:

pricerank

Again, no relation here. The average price per 100 pages was 1.24 $ with a standard deviation of 0.86 $.

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  • Price per 100 pages frequency count:

PPP1

About half of all novels in the top 60 have a price per 100 pages lower than 1.20 $. Another third lies between 1.20 $ and 1.60 $.

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  • Price per 100 pages over number of pages:

PPP2

As I expected, the bigger the novel, the less you pay per page. Romance novels of about 200 pages cost 1.50 $ per 100 pages, while at 400 pages the price drops to about 1 $ per 100 pages. The decline is statistically significant, however there’s a lot of variation.

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  • Review count:

reviewscount

A little less than one half of the top novels have less than 50 reviews. About 40 % have between 50 and 150 reviews. Note that some of the remaining 10 % more than 600 reviews (not included in the graph).

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  • Rating over rank:

rankreviews

There’s practically no dependence of rank on rating among the top 60 novels. However, all have a rating of 3.5 stars or higher, most of them (95 %) 4 stars or higher.

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  • Pages over ranking:

pagesrank

There’s no relation between number of pages and rank. A linear fit confirmed this. The average number of pages was 316 with a standard deviation of 107.

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  • Pages count:

pagescount

About 70 % of the analyzed novels have between 200 and 400 pages. 12 % are below and 18 % above this range.